Privacy Policy

Welcome to the Swayven Digital A/B Test Stats Toolkit (the "Toolkit"). Your privacy is important to us, and we are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and safeguard your data when you use our Toolkit.

By using this Toolkit, you agree to the terms outlined in this Privacy Policy. If you do not agree, please refrain from using the Toolkit.

1. Information We Collect

1.1 Automatically Collected Data

When you use the Toolkit, we may automatically collect certain information about your visit through analytics and tracking technologies, including:

• Usage Data: Pages visited, time spent on the site, interactions with features, and navigation patterns.
• Device & Browser Information: IP address, browser type, operating system, and screen resolution.
• Referral Data: How you arrived at the Toolkit (e.g., search engine, direct visit, or referral from another website).

1.2 Tracking & Analytics Data

We use third-party analytics tools, including Google Analytics and Google Tag Manager, to collect data on how users interact with the Toolkit. These tools may use cookies and tracking pixels to analyze user behavior.

2. How We Use Your Data

We use the collected information for the following purposes:

• To monitor and improve the Toolkit's functionality, usability, and performance.
• To analyze user behavior and enhance user experience.
• To troubleshoot issues and ensure technical stability.
• To assess engagement and identify opportunities for optimizing the Toolkit.
• To measure the effectiveness of marketing efforts and refine our Martech strategies.

3. Cookies & Tracking Technologies

We use cookies, tracking pixels, and related technologies to collect and store information when you visit our Toolkit. These technologies help us:

• Understand how users navigate the site.
• Measure and improve the effectiveness of features.
• Ensure a smooth and secure user experience.

If you prefer to disable cookies, you can do so via your browser settings. However, disabling cookies may impact the functionality of the Toolkit.

4. Third-Party Services

We may integrate additional MarTech tools in the future (such as marketing automation, CRM, or ad tracking services). Any new third-party integrations will be reflected in this Privacy Policy.

Current third-party services in use:

• ✔Google Analytics – For traffic analysis and user insights.
• ✔Google Tag Manager – For managing tracking scripts and analytics tools.

We do not sell, trade, or share your personal data with third parties for advertising purposes.

5. Data Storage & Security

We take reasonable security measures to protect user data from unauthorized access, disclosure, or misuse. However, no online service is 100% secure, and we cannot guarantee absolute security.

6. Your Data Rights

Depending on your location, you may have rights under GDPR (for EU users), CCPA (for California residents), and other privacy laws. These rights may include:

• Access to your data – Request information on what personal data we hold.
• Correction of inaccurate data – Request corrections to your stored information.
• Deletion of your data – Request removal of your personal data.
• Opting out of tracking – Disable tracking cookies or analytics via browser settings.

If you wish to exercise your rights, contact us at info@swayvendigital.com.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect new tools, legal updates, or changes in how we handle data. Any major updates will be communicated via a notice on the Toolkit.

We encourage you to review this Privacy Policy periodically.

8. Contact Us

If you have any questions about this Privacy Policy, data practices, or your rights, please contact us: